Miami, Florida has more car washes than most other States. There are numerous variations, from coin-operated, full-service and even those with restaurants and entertainment. But one full-service car wash stands out in this competitive landscape, Rising Tide Car Wash in Margate, a suburb of Miami.
Rising Tide has two locations. What makes this business different to all other car washes in the State is that owner and co-founder Tom D’eri decided from day one in 2012 to be a fully inclusive employer. Rising Tides two locations employ 50-60 workers, of those about 40 are on the Autism spectrum.
I recently had the chance to visit with Tom and his crew at one of their locations while on a visit to Miami. Apart from the fact that Rising Tide is probably the cleanest and brightest car wash I have seen, the enthusiasm of the workers, their desire to be perfectionists and their productivity was obvious without having to look at data or sales/transaction scores. Customers love coming back to Rising Tide. They know their pride and joy will be cleaned one way only, with perfection. Apart from that, more than half of those customers are directly effected by disability, they either have one or they have a loved one at home with a disability. In Canada that number is 53%. This, along with an excellent product is what brings Rising Tides customers back again and again.
The average customer service index for a car wash in Florida is typically at 68%. Anything over that means the business is exceeding standards. At Rising Tide, that number is 91%. Once again, proof that there are clear economic benefits from being inclusive.
Although, Tom is well aware of the economic benefits of inclusion. Lower turnover, higher productivity, safer workforce and more. His passion is based more on how inclusion shapes the skills of his non-disabled workers. He simply has a better management team. This is a response I hear often from companies that have built capacity with workers who have a disability. Tom’s managers and non-disabled workers have become better people managers; they see employer engagement through a completely different lens than they might have in the past.
My visit to Rising Tide coincided with the tragic school shooting two days earlier only blocks from the car wash. Four of Tom’s workers were in that school and escaped without harm but some of their classmates didn’t. These workers would not take time off and insisted on working their shift despite the very recent events. This shows once again how incredibly important work is to people with disabilities, including those who are very challenged. Work should always be expected as young people grow up, mom and dad work and so do older siblings so the discussion has to be focused on the fact that the child with disabilities will work also.
Tom does have some concerns with State and Federal laws and policies that financially hurt pwd’s as they come off of benefits and gain meaningful and competitively paid salaries. Apparently the clawbacks and excess income tax is an issue in Florida as much as it is in all Canadian Provinces. Bill C-395 will challenge the Provinces on this as I mentioned in my last blog posting.
When you are in the Miami area, visit Rising Tide and say hello to Tom and his fantastic team. It will make your day and your car will shine like it did when you first bought it.
Here is a short video on Rising Tide.
While in Miami I decided to pay a visit to a different initiative. This one is “Piece of Cake Bakers”, a training program operated by Robin Matusow a native Miamian. Robin created this program for students graduating from high school who have disabilities and no marketable skills. Typically Florida school boards do not provide hands on training for any sort of skills during high school for students with cognitive disabilities. This means there is a hard stop upon graduation. This is not a Florida only problem. We have similar issues at home.
This program is designed to enable students to gain basic industry skills. Students participate in employment skills training and vocational counseling. Most importantly, there is a focus on work related behaviours which is missing In The school system both in Florida and in Canada.
What makes Piece of Cake different to other training programs is that Robin has partnered with the department of education in Miami-Dade County to ensure graduates of the bakers training program receive a diploma from the department of education that lists the skills this individual has attained. This is far more powerful to an employer than a certificate from a local training program.
Here is a video from Piece of Cake
While speaking of Florida and the awful events at Marjory Stoneman Douglas
high school , it’s important for all of us to understand that mental illness and Autism is NOT the cause of or a contributing factor to the shooting epidemic in the United States. Not only has President Trump insisted that this is a mental health epidemic, the shooters lawyers have blamed the shooting on Autism. This is a complete disgrace because report after report has shown that neither condition is ever a causal ingredient to mass shootings.
The problem is and only is the prevalence of guns and ammunition, the culture of believing the second amendment is sacrosanct and an irrational fear that everyone is in imminent danger.
The answer to the problem is gun control and not a further increase in the stigma of mental health or further alienating those with Autism. The problem with addressing this issue rests with Americas political leaders including the President of the United Stares.
President Trump however received over $30m in campaign donations from the NRA.
That’s the problem right there. Real, courageous leadership vs bought leadership.